How do you add value to your content marketing strategy without boring your audience? If you’re beginning to see a dwindling readership or perhaps you are sharing your content on social media and no one is biting. In this blog post I offer some tips and advice on how to share and promote your content to get the most engagement back. HINT – it’s all about your audience.
Content that adds value
In order to gain more contacts and have conversation with those contacts, you need great content. If you don’t believe me, check out our YouTube video of Jonnie Jensen explaining our 3 core principles! There really is no point in posting content for content’s sake. It has to be engaging, interesting or helpful in the eyes of your target audience. There is absolutely no point in posting irrelevant content, especially if it is not in any way interesting or click-worthy.
To provide content that can attract and retain interest in your target audience, you need to add value to them in a variety of ways. You can provide them with a useful resource, for example a link to a tool they can use in their day to day life. It could be a piece of expert advice in the area they specialize in or are interested in your company for. Lastly, the content could entertain them, so long as it is in some way related to your business and not a “funny cats” video!
Share ALL you know
Don’t be shy! If you know something really cool or something amazing, share it! If you think your audience would love to hear about this amazing bit of advice, story or resource, why would you hold it back? Think about it as if you are showing your target audience that you are great at what you do. If you are showing them what you know in your content currently, show them that you knowledge is BRILLIANT in your content. By sharing what you know, you add value to your audience. Your audience can recognize that you are well informed in your area.
The best thing about sharing all you know is that you will one day run out of things to share. When this happens, it’s time to get excited. You can do 2 things:
- Re post your old content! If you spent time on it before, it should still be good enough. Just watch out, you don’t want to post old news that could be out of date. Read it back first!
- Learn more! If you want to share everything, you need to know things first.
Once you start to learn more, you are both learning yourself and then helping our audience learn with you. People love a journey. If you can make it feel like you are going on a journey to find out more and more in your area and take them along with you, you can also maintain loyal fans and customers.
Share it in different ways
Don’t just share your ideas in one medium, use different mediums and share it in different places. Look for your audience on your LinkedIn profile, through your blog, on YouTube and using images.
People have different ways they consume content and by providing different formats you can share your ideas with the world.
You may have heard this being called content recycling. You can use the same content 100 different ways if you’re clever. Don’t just write it and share it, continue to share it, change it and display it in different ways until the message has sunk in.
My job is a joy every day because of the work I get to do and the people I get to work with and for. I train and advise our clients on their digital strategy, social and content. When I go home from the office I’m a freelance content writer. Get to know me and you’ll certainly hear about my 6-a-side football team, pool playing and all of the sport news.